The Challenge

Sachi’s Detailing offers a meticulous, high-end automotive detailing service in Nakuru. They are masters of their craft. However, their brand identity was non-existent. Lacking a professional logo, a cohesive visual style, or a dedicated website, they struggled to attract the high-end clientele their work deserved. They were attracting customers looking for a cheap car wash, not clients seeking a premium, restorative experience for their prized vehicles.

Our Strategic Approach

This project required a complete brand transformation. Our strategy was to build an aura of exclusivity and expert craftsmanship from the ground up. We started by defining their ideal customer: a discerning car enthusiast who views their vehicle as an investment. Every design decision, from the color palette to the font choice, was made to appeal to this specific audience. We aimed to build a brand that felt less like a car wash and more like a luxury spa for vehicles, justifying a premium price point.

The Solution

We built the Sachi’s Detailing brand from a blank canvas:

• Identity Creation: We designed a sharp, modern logo and a refined color palette of deep blacks and metallics that exude luxury and precision.
• Visual Storytelling: The website was designed around high-impact visuals. Since they are a new brand, we will use a dynamic video showcasing the process of detailing—the foam, the polish, the shine—to create a visceral, high-end feel.
• Value-Driven Content: We crafted service descriptions that focused on the meticulous process and the value of paint protection and restoration, shifting the conversation away from price and towards investment.

The Results

Sachi’s Detailing is now armed with a powerful brand that communicates quality and commands respect. Their new website effectively attracts their ideal high-value customers, solidifying their reputation as Nakuru’s premier destination for luxury car care and craftsmanship.